
This was the first hospitality brand refresh project for NEWMAN HOSPITALITY GROUP.
The Temecula Stampede is the West Coast’s largest country western music venue with a good blend of rock and roll.
Temecula Stampede’s 4,000 sq ft dance floor offers plenty of room for line dancing, 2 stepping or whatever style you’re into. When you’re not dancing, enjoy a bite to eat from the Cowboy Kitchen or go on a shopping spree in our new store.
Come on out to Old Town Temecula and join us for a night of music, dancing, bull riding, and just plain fun!
Let’s double the fun and add COLLEGE STATION in Texas to their stable too!
In hind sight, this branding design/solution is super easy to swap out locations without having to dilute the original design.
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Here’s a BEFORE and AFTER logo mark for comparison


Here’s their final approved business card design:

Here’s a little background on the branding process for this project.

Here are some product pix of how this looks on the various merch they have available on site and online.




