I was excited when fellow Springboard alum Pat Feghali came to us for a logo for her new legal practice. I created a logo that we all really like and thought was great–but it just didn’t feel like Pat. This can happen pretty easily with a brand-new business; people can be unsure of exactly what tone they want to strike. So I went back to the drawing board, and talked about what we wanted to convey. In addition to being a property owner, entrepreneur and a lawyer, Pat is also a musician. So somehow I wanted to express all that.
I asked her if she had a favorite piece of jewelry, or stickers on her guitar case, or artwork, or anything that she really like that she thought defined her, like a tattoo. Ah, yes…a tattoo. Of course there’s a tattoo. So here is what I did for her.
- Business Cards
- Logo Design