Beckman Weil Shepardson was a complete brand refresh from A to Z. I started with the logo, changing the colors from blue (that they had had forever) to a red and brown palette.
Next I did the design for each bit of printed material: letterhead, second sheets, several sizes of envelopes, business cards, notepads, etc. We created a style guide to show them which font and what size to use in different situations. I did an announcement card to announce the new brand and several new people to the firm (and promotions).
Then I designed their website with a blog and gave them social media graphics, as well as setting up their facebook, google+, and LinkedIn company pages. We made the website mobile-friendly. To complete the whole refresh, we designed their email signatures so everyone would look consistent. I think the finished products is professional but approachable, which is their company personality, and really cohesive.
- Brochure Design
- Business Cards
- Logo Design
- Photography
