This was a fun and quick branding project for a new start up that needed an authentic brand presence that reflected their personality as well as communicated what they did.
Inspired by big rig lug nuts and their hexagon shape, I roughed out a sketch of what I had envisioned for them. Then it was time to sit down and start crafting their story into a brand.
Using iconic heavy machinery brand colors and heritage based type faces, I came up with this multi-faceted logo that will look great on anything they put it on as they grow their business.
HEAT was founded in 2019 on the basis that the construction and agricultural equipment market, especially auctions, failed to offer an efficient and transparent solution to buyers interested in purchasing equipment in outlying or distant areas. The misinformation provided online, lead consumers to believe that transportation is extremely costly thus exacerbating the initial cost of the purchased.
If you are in need of new branding or a brand refresh, drop me a line. I’d love to chat with you about your project and needs. Drop me la line through our CONTACT page.
