We say this stuff all the time, but it’s always validating to have someone else say it as well. We love this post on “10 signs your company needs a brand overhaul” and I highly suggest you go read it.
We talk with so many small businesses who either tell us they don’t need any help with their brand messaging (the “I’m just going to do it myself” crowd), or that they don’t think it’s important (the “I just need a logo, I don’t need to get all fancy” group). But here’s the thing, folks: it IS important! It’s like a facial tattoo for your business, and since everyone is going to see it and make a judgement about your business when they do, you ought to put some thought, time, energy and money into creating it. Most of us spend a little more when we expect to have something last a long time (a wedding ring, furniture, a kitchen remodel) — so if you expect your company or product to last a long time, why not invest in quality design for your logo?
When we create logos, we do extensive work with the client to determine who they are as a company, and what they are trying to represent. We talk about target audience and future goals of your company, as well as your current and future marketing needs. We understand font and color and because we’ve been doing this for a while, we will probably ask you some questions that you haven’t yet considered. And I guarantee you, those online “get your logo for under $300 in a week” places aren’t doing all that. They also don’t view themselves as part of your team, like we do.
Look, we love small businesses (we are one as well), and we understand the economic limitations. But if you amortize the cost of using professional design for your logo (and other marketing materials) over the life of your business, it’s like any other start-up cost. Over five years it would cost less per month than your cell phone bill!
Once a great logo is established, we can use it for your website, your brochures, business cards and any other materials you have. We also provide a style sheet, so you can see the fonts and colors you need to use to stay true to your brand in the future. All this helps give clear, consistent messaging for your brand, which makes your customers feel more secure with your product. And if they feel comfortable, they will keep coming back.
Good visual branding really does make a difference, and it is worth the investment. We’d love to be a part of your team!
